SEARCH ENGINE OPTIMIZATION (SEO) AUDIT
A search engine optimized website continually drives prospects to your website. Plant views websites as marketing tools and, therefore, must perform effectively.
It's surprising how often business owners will invest thousands of dollars in a new website yet allow it to stagnate and fail to drive sales leads over time.
This isn't for you!
The first step to optimizing anything is to understand how it's currently performing. This is the function of a comprehensive SEO Audit.
There are three main areas involved in an SEO Audit:
Technical SEO refers to the following areas:
Performance: Does your site load quickly?
Information Architecture: Is your site's navigation and information structured logically?
Security: Does your site have a valid SSL certificate (more detailed than "https vs. http")?
Crawling: Does your site have improper redirects?
On-Page SEO refers to the following areas:
Page titles & descriptions: Does each page describe its contents effectively?
Internal hyperlinks: Are your links improving the value of each page?
Accessibility: Does your site provide a comfortable experience for all users?
Images: Does each image effectively describe what's shown?
Off-Page SEO refers to the following areas:
Backlinks: Do other websites link to yours?
Business Profiles: Are your profiles linking to your website appropriately?
Social Media: Do your social media accounts effectively drive traffic to your site?
A comprehensive SEO Audit makes the invisible visible; your website might need only a few tweaks to drastically improve.
YOUR WEBSITE CAN GENERATE LEADS AND SALES EVERY SINGLE DAY!!
Getting the most out of an SEO Audit requires analytics tools to be set up, if you aren't sure about if you have these tools set up you may want to start with Plant's Digital Analytics Setup.